Competition

Mango's main competition is Zara; they have similar styles and target markets. Both companies were founded in Spain and have become known worldwide as more high end high street brands compared to companies such as New Look or Topshop. 

Zara is one of the most renowned fast-fashion companies - usually a company would update their lines every month or few months, whereas Zara changes their store layout on an almost daily basis and constantly brings in new lines. You can go into a Zara store on a Monday and see a top you like, go back 2 days later to buy it and they will have moved completely or have sold out. 

Mango has majorly upped their social media presence and campaign style in the past few years to become such strong competition for Zara. 

Mango's Instagram

Zara's Instagram

Both companies keep their Instagram feeds simplistic and consistent, featuring their current campaign images and keeping the layout very similar - White borders and minimal captions. One thing which Mango does that Zara doesn't is when they post an image they sometimes post the item codes for the garments in the images so you can type them into the website and find them more easily. 

Something which could benefit both companies would be having an Instagram shop page on their website, which has the images from their instagram where you can just click on the image and it will take you to the garments to buy them. This is becoming very popular with companies - they tend to have the link in their Instagram bio so you can visit the link and be directed to the Instagram shop, rather than the whole e-commerce range to scroll through until you find the garment you liked.