Tuesday, 7 February 2017

Mango history and ethos

Mango was founded in Barcelona during 1984 by brothers Isak and Nahman Andic, the first store was opened in the city of Barcelona and 5 more stores were opened over the following year.
Despite being a Spanish brand and having multiple stores in Madrid, the country with the most stores is actually Istanbul. 

'We can be differentiated for having a highly-defined concept. The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula we have analysed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to our commercial success and international prestige.'

There are currently 2,731 stores in 105 countries across the globe(07,02/2017), and almost 13,500 employees - almost 10% of their employees work at the Hangar design centre in Barcelona. 86% of their staff is female and the average age is 29 which reflects their target market. 

The company has taken steps to help protect the environment by considering the effects of their manufacturing and doing what they can to reduce these. Figures are available at  http://shop.mango.com/iframe.faces?state=she_006_IN 



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