GIF idea

Mango occasionally uses GIFs on their website, but usually only of landscapes rather than their actual garments. In November 2015 for their 'The great outdoors' campaign they had 2 gifs running alongside their images of a waterfall and some reeds blowing. 

They do use a lot of film for their campaigns; usually in the headers above their advertorial images. 

Since my GIF needs to be of accessories I think Mango would maybe have the location backdrop moving and the accessories staying still. I want to do the opposite - have the backdrop still and the accessories moving as it would help to promote them more. 

My idea is to have heeled shoes and boots in a row with some facing forwards and some facing backwards then the GIF will have them changing direction so you get front and back images of each shoe. The colour scheme will go along with my campaign images so that they look like they are from the same advertorial. 

When filming my actual GIF I want it to film so they turn back around again on a loop - so that they all turn round once, then it goes back the other way, and then repeats.