Since they don't actually follow specific trends for their campaigns, I've looked at trends which could be included and fit their aesthetic.
Ruffles are suitable as they can be done in both floaty and stiff fabrics, and can add an extra dimension to garments.
Head-to-toe pink could be suitable for my shoot as it could be done in a more muted pale ink, or a vibrant colour for one of the outfits.
Ditsy florals can be used to add pattern to the collection, this would be another way to add splashes of colour into the pallet whilst keeping the rest of the outfits in muted tones.
Sheer fabrics are very popular at the moment, and can be layered over other garments such as cotton basics or worn alone to create the illusion of showing skin without physically having the skin out - this is a nice transition fabric for Spring to Summer.
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