Models

When looking at the Mango website and Instagram pages, you can clearly see that most of their female models are very European looking. 

When casting for my models I need to look for those who fit one of the following ethnicities:

• British
• Scandinavian
• Polish
• Dutch
• Swedish 

Their models all seem to be in their mid 20s to early 30s and have a youthful look to them. This is important to consider when choosing my models as I don't want them to look too young.

I also want models who have natural looking hair, which isn't overly dyed/ processed or damaged. And I'd also like models which suit more natural make-up rather than heavy looks, as this is appropriate for the brand. 

They usually seem to look quite edgy and unique; rather than sexy or typically pretty, although they do still look approachable and relatable.